JACK & JONES and SPINNOVA takes next step in their joint development collaboration and release 2nd product made with SPINNOVA® fibre

The JACK & JONES t-shirt is the first commercially available product made with fibre from Spinnova and Suzano‘s joint venture Woodspin’s facility, opened in 2023. It comes in three different colours, bright white, butter cream and black – each with a unique floral backprint. The shirt is made from a blend of 30% wood-based SPINNOVA® fibre, 45% cotton, 20% organic cotton, and 5% elastane. JACK & JONES previously launched a pair of men’s trousers made with SPINNOVA® fibre in October 2022.

The new t-shirt is the first consumer product that is made from SPINNOVA® fibre produced at Spinnova and Suzano’s jointly-owned Woodspin facility, which began operating in 2023. The fibre produced at the facility is made from certified wood pulp from Scandinavia using Spinnova's pioneering technology. The t-shirt has the largest production volume of a commercially available SPINNOVA® product to date. The t-shirt is sold in selected JACK & JONES stores, through wholesalers and online on jackjones.com.

“We're delighted to continue our close collaboration with Bestseller and do our part to help them bring to life their strong sustainability strategy. We couldn’t be more excited to see them launch a new product made from SPINNOVA® – let alone one that has an accessible price point and availability,” says Spinnova’s CEO Tuomas Oijala.

Spinnova and Bestseller began their joint development partnership in 2020 and in 2022, JACK & JONES became the first BESTSELLER brand to use SPINNOVA® in a consumer product. The initial product from the collaboration was a pair of cream-coloured men’s trousers, made from cotton and SPINNOVA® fibre. JACK & JONES is now the first major global brand to launch a new consumer product made with SPINNOVA® fibre for the second time.

“At JACK & JONES we strive for a better way of making clothes. We push ourselves to innovate and explore processes and materials with a lower impact on the environment. In SPINNOVA® we’ve found a strong partner to take part in that journey. We are very excited to now launch the second JACK & JONES product made with SPINNOVA® fibre,” says Allan Jung Thorbøll, International Buying Manager, JACK & JONES.

JACK & JONES t-shirts made with SPINNOVA® are available in selected stores and online at www.jackjones.com from April 2024.

See the t-shirt and more information here: https://www.jackjones.com/fi-f...