Cleanest process. Disruptive circularity.

A new, sustainable material made of wood. Without harmful chemicals.

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H&M Group in collaboration with Spinnova

Spinnova materials have been developed in collaboration with leading fashion brands such as Danish clothing company Bestseller, Finnish fashion house Marimekko, and Norwegian outdoor brand Bergans. Today, the H&M Group announces it has joined this group of brands in a partnership with Spinnova.

"The H&M Group’s ambition is to become fully circular, and we are continuously testing and actively looking to further integrate the use of sustainable materials through our group’s brands. We see Spinnova as having great potential to address several of the sustainability challenges we face today,” comments Mattias Bodin, H&M Group’s Circular Innovation Lab Lead.

Our mission

Our mission is to provide the textile industry with the most sustainable fibre in the world, produced with minimal harm to the environment, at a reasonable cost.


What if we could create a more sustainable textile industry by imitating nature? That question led us to invent a brand new way of making fibre, without harmful chemicals. Inspired by how spiders weave their webs, we take cellulose, nature’s most brilliant building material, and align it in an optimal way. This results in a strong, elastic fibre filament.

Cleanest process. Least water use. Climate friendly. Disruptively circular.


Drop-in fibre. Minimal footprint.


Disruptively sustainable.

Bestseller collaboration

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