Even before it is launched, the naturally waxed anorak developed by Spinnova, Bergans and Halley Stevensons is proclaimed “Overall winner” in the Scandinavian Outdoor Awards 2021/22. Both the anorak and the business model it is sold through are honored. The anorak is the newest development in the Bergans Future Labs Collection of Tomorrow. The project explores the possibilities that lie in innovative technology and how it can take us closer to a fully circular consumption of textiles.
The Scandinavian Outdoor Award has become an important award during the last years. The jury contains of the most prestigious outdoor journalists in Europe and due to the fact that the products get tested in practice and outdoor environment, the Award has gained high respect and recognition in both industry and outdoor retail.
The jury's statement is as follows:
Last winter the jury gave the Sustainability Award to the future.labs 05.A backpack, an urban style backpack made from fully sustainable and circular Spinnova material. With the 05.B Anorak the proof is in the pudding. The material – a mix of Spinnova fibres, lyocell and Organic Cotton – is lovely to touch and the jacket itself looks great. To make the fabric water resistant, it is treated with a traditional Halley Stevensons wax that does not compromise the circularity of the anorak. Re-waxing can be done by the consumer as needed. Bergans has taken the concept of circularity to the next level.
The three partners state the following about the prestigious award.
– First, I want to emphasize that this product is not available for purchase as of now. In fact, it has not had its official launch yet due to the Covid pandemic. Secondly, I would like to thank our partners in this project. Without Spinnova and Halley Stevensons, The Collection of Tomorrow and these revolutionary products would not have seen the light of day. We would also thank the jury and give them all our credit for valuing more sustainable products and concepts. This is what the future needs, says Bergans CEO, Jan Tore Jensen.
– What a great surprise and a well-deserved award! We’ve been delighted of the fabric progress we have made together with Bergans and Halley Stevensons, and very proud to soon introduce another beautiful product in The Collection of Tomorrow. A big thanks to both our partners and the jury for this humbling recognition, comments Spinnova’s CEO Janne Poranen.
Managing Director in Halley Stevenson, James Campbell, is also satisfied:
- Halley Stevensons is invested in taking steps to further improve circularity through our products, processes and partnerships. EverWax is our latest innovation in plant based wax blend and we were always delighted to collaborate with like-minded brands. This is a winning combination of ideas, materials and passion that all involved should be proud to be part of.
See more at Scandinavian Outdoor Awards!