Pernilla Wohlfahrt, Managing Director at ARKET.
ARKET becomes the first H&M Group brand to release a SPINNOVA® product commercially. The product is a rendition of ARKET’s signature men’s overshirt in a classic light grey and made from a soft blend of 18% SPINNOVA® fibre and 82% more sustainably sourced cotton. Minimally detailed and cut with extra room, ARKET’s modern overshirt can be layered over shirts or knits as an adaptable alternative to tailored jackets. Limited number of the shirt will be available online now.
"The H&M Group’s ambition is to become fully circular. We see Spinnova as having great potential to address several of the sustainability challenges we face today,” comments Mattias Bodin, H&M Group’s Circular Innovation Lab Lead.
The H&M Group has joined this group of brands in a partnership with Spinnova.
“ The H&M Group’s ambition is to become fully circular, and we are continuously testing and actively looking to further integrate the use of sustainable materials through our group’s brands, Mattias Bodin says.
Most leading apparel brands are committed to become climate neutral or even climate positive. Since Spinnova materials’ cradle to gate emissions are considerably less than those of cotton, it’s a radical improvement to existing textile fibres. Spinnova’s fibre already works well in blends with other natural fibres, especially cotton. In big volumes, Spinnova blends alone can have a big positive environmental impact.
Stay tuned to find out how this exciting collaboration continues!
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