Wearing Change

Climate change is the number-one concern among young people. We wanted to give this generation a platform to discuss what keeps them up at night, what brings them hope and how they intend to make a difference.

Climate change is the number-one concern among young people. Concurrently, youth is the ideal time to explore identity through clothing — a guilty pleasure for the environmentally conscious set. We wanted to give this generation a platform to discuss what keeps them up at night, what brings them hope and how they intend to make a difference.

W
e’ll meet a cross-section of youth in Helsinki, hear their thoughts and focus on what they think can be done on the government, corporate and individual levels to enact change. Emma Sarpaniemi shot pieces from the Spinnova archives during a night-less night in Helsinki. Stylist Claudia Cifu picked the pieces from the makers and brands that have collaborated with
Spinnova and have been partners in the journey of developing the new sustainable textile material.

The team

PHOTO
Photographer: Emma Sarpaniemi
Stylist: Claudia Cifu
Creative: Kati Aho
HMU: Fatma Bendris
Production: Duotone
Casting: Claudia Cifu & Duotone
Photo assistant: Jari Hämäläinen
MUAH assistant: Siham Sheikh
Production manager: Silja Minkkinen
PA's: Alice Mutoni & Ronja Syvälahti

FILMS
Director: Emma Sarpaniemi
Stylist: Claudia Cifu
Creative: Kati Aho
Interviews by: Kati Aho
HMU: Fatma Bendris
Production: Duotone
Casting: Claudia Cifu & Duotone
DOP: Anton Thompson Coon
1st AC: Matti Poutanen
Gaffer: Ville Tolvanen
Best boy: Wallu Virtanen
Sound Recordist: Karri Neenberg
Edit: Meri Itäkodes
Sound designer & music: Matti Ahopelto
Grade: Veikko Ruuskanen, Toast Post
MUAH assistant: Siham Sheikh
Production manager: Silja Minkkinen
PA's: Alice Mutoni & Ronja Syvälahti