ARKET becomes the latest global brand to launch a commercial product using SPINNOVA® fibre. ARKET used a blend of SPINNOVA® and cotton to recreate its signature men’s overshirt. The shirt will be available to consumers in April 2022.
Two months after Spinnova launches its first global commercial product with adidas, more SPINNOVA® products are introduced to stores: ARKET becomes the first H&M Group brand to release a SPINNOVA® product commercially. The product is a rendition of ARKET’s signature men’s overshirt in a classic light grey and made from a soft blend of 18% SPINNOVA® fibre and 82% more sustainably sourced cotton. Minimally detailed and cut with extra room, ARKET’s modern overshirt can be layered over shirts or knits as an adaptable alternative to tailored jackets. Limited number of the shirt will be available online and in selected stores now.
– Spinnova is on a mission to transform the raw material base of the global textile industry by providing radically sustainable and high-performance textile materials. Seeing ARKET use SPINNOVA® in their signature, timeless design makes us very proud of this collaboration, says Spinnova’s CEO and Co-Founder Janne Poranen.
SPINNOVA® is a textile fibre made of sustainably sourced wood, without harmful chemicals. It produces fewer CO2 emissions and uses 99% less water than conventional cotton production and contains zero microplastics.
– It is important to us at ARKET to source new materials, and we are proud to adopt SPINNOVA® fibre in our selective material portfolio. We are excited to provide consumers this innovative product made with SPINNOVA®, says Pernilla Wohlfahrt, Managing Director at ARKET.
Spinnova’s first commercial-scale factory is expected to be completed in Finland at the end of this year. Together with its investor and joint venture partner Suzano, Spinnova aims to scale its global production to one million tonnes of sustainable fibre annually within the next 10-12 years – providing global fashion brands and retailers with a versatile and sustainable fibre at scale.
ARKET is a modern-day market and lifestyle destination offering essential products for men, women, children and the home, as well as a New Nordic vegetarian café. The wide assortment of fashion, food, scents, beauty and functional home items is curated to simplify good choices and provide inspiration for a more beautiful everyday life.