Great news: We will be joining the Helsinki Fashion Week’s digital 3D experience and Designer Residency program this summer! 15 international sustainable designers were selected to take part in the fashion week’s Designer Residency program. During the residency, designers will collaborate and work together and focus on transparency, collaboration, and will reuse materials to create their entire collections. The residency will be filmed and live streamed globally every day between 20 and 26 July.
This kicks off the Helsinki Fashion Week, the first ever 3D fashion week that takes place from 27 July to 1 August, 2020. This is a good time for us to get involved, as we have already proven last year that various applications can be made out of the Spinnova fibre, for both brand partner demos and in-house demos.
– We feel proud of what we have achieved so far. We see this as the beginning for a fundamental change for the better, and are excited to see so many leading fashion players to be on this journey with us, says Spinnova’s Chief Commercial Officer Lotta Kopra.
Being part of the digital experience of Helsinki Fashion Week will too be a very interesting opportunity. This goes to show that sustainability, creativity and collaboration can run free despite the restrictions put upon us this year.
We can’t wait to see what awarded, creative designers can do with our fibre and fabric! Who are they? Stay tuned to find out soon!